Home decor with purpose and profit in mind | Ellens Postershop

So, how does Contribe transform a poster purchase into something that really matters?

Ellens Postershop has always been about more than decoration - it's about helping people create a home that feels like them. But in a market full of affordable art print stores, standing out on product alone is increasingly difficult. The brands that win long-term are those that give their customers something to connect with beyond the transaction.

With Contribe, every purchase at Ellens Postershop becomes an opportunity to do good. Customers simply choose which cause their 1% donation supports - and the shop covers it. No extra cost to the shopper, but a meaningful addition to their experience.

By integrating Contribe, Ellens Postershop found a way to make that connection effortless - for themselves, and for their customers.

The Contribe impact plugin

Contribe's plugin integrates directly into Ellens Postershop's Shopify checkout, sitting naturally within the customer journey without disrupting it. With minimal setup and no technical complexity, the team was able to go live quickly - choosing their preferred NGOs and letting the plugin do the rest. The result is a checkout experience that feels purposeful, on-brand and genuinely engaging.

Embedding impact at the brand’s core

The results were clear from the start. During a controlled split test, shoppers who encountered the Contribe donation option at checkout were 11% more likely to complete their purchase - proof that customers respond when a brand gives them something to care about.

The average order value on Contribe orders also grew by 8.5%, showing that customers are willing to spend more when they know their purchase is making a difference.

With a 16% engagement rate, Ellens Postershop's customers are actively choosing to be part of something bigger - proving that even in a simple, everyday category like home decor, impact drives both loyalty and growth.