Driving conversion through good impact | Growbix

So what were the ingredients of this conversion boosting secret sauce?

Gone are the days where brands can call themselves “green” and call it a day. Research from McKinsey and Stifel, among others, shows that there is a growing demand among consumers, especially Gen Z, for brands that support good causes and make a genuine difference in their business. Contribe addresses this trend by allowing companies to stand out from the competition and offer their customers the option to choose which cause their purchase will support – all at no additional cost. In return, companies build loyalty and increase conversion rates.

One such example is the results achieved by Growbix, a leading Danish digital marketing agency, in collaboration with their client, Comforth. And that's not just words, there's numbers to back it up. Let’s dive into the A/B test results, where Comforth’s performance was tested with and without the use of Contribe across its site.

The first phase of the testing focused on the placement of the Contribe badge directly beneath the "Add to Cart" button on Comforth’s product pages. This small yet strategic change produced striking results. The impact badge proved that sometimes, a small nudge is all customers need to feel good about their shopping choices. We didn’t just see more clicks; more people followed through, with a 10% boost in customers heading to the checkout page. The conversion rate for those who saw the Contribe badge was double that of the control group. Double!

The second stage of testing evaluated the impact of placing the Contribe plugin within the shopping cart itself. This test aimed to assess how Contribe’s presence at this critical stage of the buying process could influence customer behaviour.

Growbix experimented with the placement of the Contribe plugin within the shopping cart. Specifically, they tested the effect of moving Contribe above other upselling plugins and positioning it directly below the last product in the cart. This prime positioning also brought an 18% lift in conversions. When you put Contribe where customers can’t miss it, good things happen. A whopping 86% chance that this new placement made a real impact. Positioning is everything, and Contribe shines brightest when it’s front and center.

“Working with Contribe has been a win-win collaboration as their initiatives have proven to create a significantly increased conversion rate for our e-commerce clients. If you own an e-commerce store, I recommend testing out Contribe as it may likely boost your sales whilst also creating an impact for a better world.” - Sebastian Frederiksen Partner & Head of Web Growbix

As the data shows, even small adjustments can lead to remarkable improvements in online shopping experiences. With strategic use of Contribe, Growbix demonstrates that conversion rates can soar simply by enhancing how and where customers interact with the impact plugin. Whether it’s doubling conversions or giving shoppers the final push they need to check out, Contribe proves itself to be more than just a tool—and more a powerful ally. And let’s be honest, who doesn’t love making a positive impact while boosting sales?‍