Turning purchases into purpose | Lola&Lykke
Objective
Enhance customer loyalty by offering shoppers a free and simple way to donate to meaningful and on-brand NGOs with each order.
Solution
Contribe provided a simple, no-code integration allowing Lola&Lykke to align e-commerce with their values, increasing retention and average order value.
Results
43% of all sales were made with Contribe, reflecting how much customers value the chance to give back with every purchase.
+22% average order value (AOV), showing that customers tend to add more to their carts when they know part of their purchase goes to a good cause.
47% cart completion rate, a +21% increase compared to customers not using Contribe.
So what happens when free donations are added to the shopping experience?
Founded by mothers passionate about women’s health, Lola & Lykke had already established themselves as a trusted brand in maternal wellness, with a community of engaged and passionate customers. At Lola & Lykke, empowering new moms with innovative health care services and well-designed products has always been at the core of their mission.
With previous experience in supporting impactful causes, they wanted to take that a step further to engage their customers… by donating 1% with every purchase. The challenge was finding a way to integrate this mission into their webshop’s everyday operations without complicating the customer journey.
That’s when Contribe stepped in, helping to seamlessly integrate cause-related marketing into their shopping experience.
The Contribe impact plugin
Contribe’s plug-and-play impact plugin allowed Lola & Lykke to effortlessly integrate donations into every purchase. The setup was quick and easy, with no coding required, allowing Lola & Lykke to select which NGOs they wanted to support. Beyond simplicity, the plugin provided a more engaging shopping experience. Customers loved knowing that with each product they purchased, a percentage would go to a good cause… and it shows in the plugin engagement rate.
Giving customers an experience they love, and most importantly, one that makes them feel gooood
Since integrating Contribe into their webshop, Lola & Lykke have not only enhanced their brand’s social impact but also achieved tangible business results. Their customers have shown an overwhelming positive response, with many expressing that the ability to donate with each purchase increased their likelihood of completing a transaction.
By making purpose-driven shopping part of the customer journey, they tapped into a growing trend where consumers want their purchases to reflect their values. They saw a 47% cart completion rate, which was a 21% increase compared to customers not using Contribe.
Additionally, the average order value (AOV) rose by 22%, indicating that customers were willing to spend more when their purchases contributed to a cause. Customer retention has also improved, with a 5% increase in repurchase rates; customers who utilized Contribe were 1.23x more likely to return and buy again.
Most notably, 43% of all purchases on Lola & Lykke’s site were made through Contribe, highlighting how much customers value the opportunity to make a difference with their shopping choices. And that number is growing month on month.
A partnership for good
At Contribe, we believe in the power of businesses like Lola & Lykke to make a difference. And clearly, their customers do too. By using our impact plugin, they’ve not only grown their business but also made the world a better place - one purchase at a time. Together, we’re proving that good impact and good business go hand in hand.
For more on how Lola & Lykke are making a difference, visit their Sustainability page.
Being a brand with purpose is crucial, and a deep belief in championing women’s causes underpins all our goals at Lola&Lykke. As a small business that wants to go the extra mile to positively impact our planet and the people living here, we are excited to work with Contribe to add social and environmental pledges to our products.
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