Aligning Performance with Purpose | ES16 & Looja

So, what makes adding donations to the checkout process a game-changer for performance?

In today’s competitive market, consumers - especially those buying sports apparel - are increasingly drawn to brands that make a tangible difference. According to a 2024 survey by McKinsey, nearly 50% of sports goods consumers consider sustainability a key factor when making a purchase, with many willing to pay more for brands that align with their values.

For brands like ES16, which specialises in premium cycling apparel, offering customers an opportunity to support meaningful causes is more than just an added bonus; it has become an essential part of the customer experience.

This is where Contribe and Looja’s collaboration has been a game-changer. By integrating Contribe’s donation option into the ES16 webshop, Looja helped elevate the brand’s e-commerce experience, driving both conversions and customer loyalty. Let’s take a look at the impact this partnership has had.

The Contribe impact plugin

Looja worked closely with ES16 to integrate Contribe in a way that was seamless with their customer experience. Contribe’s impact plugin was added on product pages and within the shopping cart to make it clear to customers that their purchase could contribute to a cause without any additional cost. This strategic positioning was key in not only boosting conversions but also enhancing the overall customer journey.

Elevating the shopping journey by blending purpose with passion.

The collaboration quickly paid off. With Contribe in place, ES16 saw significant improvements in several key metrics:

Nearly a third of customers chose to support a cause with their purchase through Contribe, leading to 26% of total sales. Shoppers who engaged with Contribe were 12% more likely to complete their purchase, showing that the donation option resonated with them at a key moment. Additionally, customers using Contribe spent 6% more on average, indicating that the positive impact of supporting a cause encouraged them to add more items to their cart.

Perhaps most impressively, customers who donated through Contribe showed a 43% higher repeat purchase rate, highlighting the strong connection between supporting causes and long-term customer loyalty. When customers feel like their purchase makes a positive impact, they’re more likely to return.

"Integrating Contribe into ES16’s e-commerce flow boosted key metrics like conversions, average order value, and repeat purchases. Customers feel good, and businesses grow – it’s a win-win." - Emil Buur, COO, Looja

Through Contribe’s partnership with Looja, ES16 has seen a measurable improvement in both sales performance and customer satisfaction. Win-Win-Win: Better sales. Stronger loyalty. Good impact - one purchase at a time.

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