From plastic to profit | MessyWeekend

So, how does Contribe highlight commitment to impact while driving commercial growth?

MessyWeekend is renowned for its commitment to three core pillars: premium craftsmanship, accessible pricing and making a difference.

Driving change and supporting the collection of ocean plastic waste has been a priority from the beginning - even during the many years when the brand didn't earn a penny. For years, this initiative has been central to MessyWeekend’s identity, attracting customers who share their values.

With Contribe, customers are invited to be a part of that mission. And their customers see the value. In fact, 80% of US consumers say they are most loyal to retail brands that make them feel good (eMarketer).

As the brand grew with the years, so did their ambitions to both do good and drive business, aiming to engage their global customers with their core principles.

By integrating Contribe, MessyWeekend successfully made their aspirations come true.

The Contribe impact plugin

Contribe’s plugin integrated in MessyWeekend’s store, blending seamlessly with the brand’s identity while still standing out with purpose. With the Contribe product badge, its intuitive navigation makes it effortless for customers to do good while shopping, supporting the brand’s mission and reinforcing shoppers’ own values.

All this fostering customer loyalty that drives sales.

Embedding impact at the brand’s core

Over the past 6 months with Contribe, 31% of MessyWeekend shoppers decided to make a purchase with Contribe. The cart completion rate with Contribe increased by +55% compared to without it, highlighting stronger purchase intent when impact is part of the journey.

Furthermore, the AOV (average order value) grew by 2.5% on orders made with Contribe, showing customers spend more on meaningful purchases. All of this resulted in a +11.5% sales lift across online orders made with Contribe, proving that doing good impact, also means doing good business.

Contribe is proud to partner with MessyWeekend, a brand that makes doing good the foundation of their business. By engaging customers to create impact together, strengthening their growth they’re ultimately amplifying the difference we can make.