The value of impact | Nordic Gear
Objective
Inspire deeper customer engagement through good impact while driving performance.
Solution
Contribe allows for customers to actively engage with Nordic Gear’s impact efforts, fostering a direct connection between purchases and purpose.
Results
Cart completion rates increased by 26%
Returning customer rates doubled on average.
20% of Nordic Gear purchases are made with Contribe.
So, how has Contribe’s impact plugin contributed to the webshop’s growth and customer loyalty?
For Nordic Gear, sustainability isn’t just a value - it’s a core part of their identity. As a family-owned business providing premium outdoor gear, they know their customers are passionate about nature and protecting the planet. That’s why integrating Contribe’s impact plugin was a natural next step.
In recent years, the outdoor gear industry has witnessed a significant shift towards sustainability, driven by the growing awareness of environmental issues among consumers. Reports show that 87% of outdoor consumers consider sustainability when purchasing a product and are willing to pay more for it.
The Contribe impact plugin
With an intuitive setup that required no major platform changes, the Contribe impact plugin allows Nordic Gear to seamlessly connect each purchase with on-brand causes. Customers can actively engage with the impact of their shopping choices, reinforcing their commitment to sustainability while strengthening their bond with the brand. This resulted in a more engaged and loyal customer base that returns not just for the gear but for the positive impact they help create.
Boosting performance and loyalty with purpose-driven shopping
The results speak for themselves. Cart completion rates increased by 26%, rising from 53% to 67%. The average returning customer rate doubled to 6.5%, as shoppers felt more connected to Nordic Gear’s mission. Additionally, 1 in 5 sales came from purchases made through Contribe’s impact plugin.
"The best phone call I got in all of 2024 was from Contribe! For a long time we at Nordic Gear have been looking for a partner that matches our ambitions to be the world's best outdoor company at contributing to charitable projects. We love the idea that it is the customer who is in control - the customer decides which of three charitable projects we at Nordic Gear will support financially through purchase of one our products." - Malte Kjær, CEO, Nordic Gear
By integrating Contribe's impact plugin, Nordic Gear has strengthened its connection with environmentally conscious customers, driving both engagement and business growth. The alignment of purpose and performance transformed Nordic Gear’s shopping experience, turning customers into contributors for impact, one purchase at a time.
Learn more about Nordic Gear and explore their products at https://nordic-gear.dk/
Contribe helps us build relationships with our customers locally in several markets, and we know that customers buy products from us because we have a strong profile in social responsibility. It’s a cornerstone in the development of our business and brand, and we can see it in our numbers. Customers who support causes through Contribe buy more and help us contribute more.
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